Trent is a small business owner. He has an incredible Mexican Taqueria in Boulder, Colorado. Their smothered burrito is so good that it will force you to a seated position in 3.7 seconds flat. He cooks. He cleans. He serves. He is a loving husband and a tireless father. He can't afford to spend hours and hours managing his marketing strategy. And he can't afford for his marketing strategy to not actually work. So when we design a DearLocal feature, we ask: Will this make Trent's life easier? If the answer is yes, we build it.